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Our Story

Valerie Lane was founded in London 2020. The concept and idea began years before.

Bec (Founder), began this journey in Sydney with her idea, her love of crystals, her sketch book and persistence.

After years of carrying around a pocket full of crystals, she wanted to create designs that allowed you to take them with you in a more beautiful, meaningful way. 

Her love of lingerie was then intertwined with her love of crystals and Valerie Lane was born. 

Her first sketches and designs were completed in Sydney but after a move to London in late 2018 she was then surrounded with the businesses and support to really help her push the idea forward. A lot of research, learning,  samples and hurdles later and here they are! 

Valerie Lane has a true desire to be a lingerie brand that focuses on both mental and body health. Through crystal meanings and effortlessly sexy designs we aim to empower our girls to feel and think their best.

Valerie Lane supports sustainable fashion and vows to its best to ethically create their garmets. They've chosen to use carefully selected up-cycled materials and trims, reducing their impact on the environment and the amount of waste going to landfill.

Because of this, they focus on smaller, limited edition runs. If you love it, you better get it before it's gone!

Lastly, everything is carefully handmade in London and sent to you with love.

We have big dreams for our brand making a positive impact in the world. We aim to connect, build community and empower women!

Any thoughts or feedback, we would love to hear it customercare@valerielane.com